About Us

Welcome to 'I AM OASIS' . Unapologetically bold. Unobnoxiously confident, and rooted in Northern English swagger. We were there first time around. We never left. We're timeless. We're 'I AM OASIS'.

 

We don’t follow trends. We set them, wear them, and live them. This brand was built on a lifetime of memories, from 90s terraces to festival fields, where style wasn’t bought off a shelf. it was earned all with timeless theme tunes and a generation of amazing musical talent that stamped it's place within musical history.

 

We grew up in an era when music, fashion, and attitude collided. When you were either in or out—and if you were in, you knew it. That’s why everything we make carries that DNA. From the classic tees to the special edition jackets, it’s all stamped with the 'I AM OASIS' seal of approval.

 

But it’s more than nostalgia. It’s respect. Respect for the culture, the craft, the people who paved the way—and the new wave of followers discovering it all over again.

 

That’s what the 50/50 logo stands for: two halves coming together. Old and new, past and present, respect and return. You get out what you put in. I’ll show you the same respect you show me. No double standards.

 

You don’t have to be born in Manchester, Leeds, Halifax or Hull or even the UK to feel this. If you get it, you get it—and you’re part of it. If not, it’s probably not for you. It's not inside you. It can't be taught.

So whether you’re putting on a tee, a bucket hat, or repping a Parka, just know: you’re wearing something that’s earned its place. But don't forget; It's not just about what you wear. It's how you wear it!

 

Authentic, Northern-bred confidence stitched into every piece. Just add your own swagger!

'I AM OASIS'.. Slow swagger. Sharp banter.